Who is the Hyram Yarbro? Everything you need to know about Tiktok's most influential user
Now and then, an influencer emerges who causes a stir in the beauty industry. It's Hyram Yarbro right now. Thanks to his no-nonsense skincare tips also unbiased beauty advice, the Gen Z skincare guru has amassed millions of online followers.
Look Fantastic recently ranked Yarbro first on their Skinfluencer Index, which ranks the beauty influencers with the largest followings on TikTok and Instagram (Right now, Yarbro has over 8 million combined.) So who exactly is Hyram Yarbro?
American Yarbro, a 25-year-old Hawaii-based influencer, is well-known for his straightforward and straightforward beauty advice. His videos aim to help young people comprehend how different ingredients affect the skin so that they don't waste money on expensive products that don't work.
When he started working like a make-up artist at Saks Fifth Avenue, the self-taught content creator became interested in skincare.
"When I worked like a make-up artist, I saw people spend thousands of dollars on skincare products to have the best skin possible," Yarbro told People Magazine. "It made me wonder if it was necessary to spend a lot of money to have good skin." I began learning a lot about it after that.
Inspired by what he saw, Yarbro founded the ingredients-driven YouTube channel Skincare by Hyram to educate young people about taking a preventative approach to aging and other issues.
He also joined TikTok last year, where his beauty tips went viral with the hashtag #HyramApproved, which has over 44 million views on the social media app.
Yarbro is open about the fact that he lacks dermatology credentials. However, when explaining why he doesn't recommend specific brands or products, he is notoriously honest, frequently highlighting the lesser-known problems in the ingredients list of majorly exciting items, and goes into great detail to clarify the reasons behind his opinions.
The world-famous St. Ives Apricot Scrub, for example, is on his list of 'untouchables.' And he blasted Rihanna's Fenty Beauty line last year, warning fans that her products contain fragrance, which can be irritating to some skin types (this, of course, was in addition to his praise for everything else he likes about Rihanna's line!).