Tommy Hilfiger Headline Maiden Metaverse Fashion Week

With the advent of the Metaverse, cyberspace has become the next big thing in creative artistic expression. Many of the fashion houses adopting this new form of technology will now be showcasing their collections on the Metaverse for the first time in March. Shortly after fashion week ended with the physical presence of models and fashion lovers, the virtual world experienced its first fashion week.

Metaverse Fashion Week (MVFW) is hosting Decentraland, a platform for Metaverse, starting Thursday, March 24. The four-day event, which ends on March 27, focuses on digital fashion collections placed on virtual tracks and provides insight into contemporary shopping.

Established fashion houses joining the first-person digital cast include Paco Rabanne, Dolce & Gabbana, Etro, Tommy Hilfiger, Dundas, Cavalli, Nicholas Kirkwood, Elie Saab, and Imitation of Christ. Other fashion brands that will showcase their collections are The Fabricant, Ouroboros, and DressX, which will also host stunning shows and spaces. In addition, Digital accessories from brands including Coach, OSOI, Ester Manas, Wandler, Axel Arigato, and Eytys will also be available in virtual stores created by digital fashion house Republique and Paris retailer Monnier, Vogue Business reports.

Giovanni Graziosi Casimiro, head of Metaverse Fashion Week, told Vogue Business that participating brands would primarily feature new collections or reinterpretations of existing works rather than changing physical designs for Metaverse viewers.

Speaking to Dezeen, Casimiro said MVFW would be available to anyone worldwide. MVFW will be free, and since it's digital, all you need to attend is a computer and an internet connection," Casimiro told Dezeen.

Speaking to Vogue Business about his MVFW collection, Dundas founder Evangelo Business mentioned that the meaning of the Metaverse is to dream and create fantastic visions that cannot be worn in real life. Buzios added that the Dundas collection would feature a combination of digital copies of his latest collection and more experimental designs that are not necessarily designed for physical production. "I would tell Peter Dundas that you have to jump on the train or you will miss the train. We believe this is the future," Dundas founder Evangelo Busis told Vogue Business.