This fashion house uses a broken iPhone to invite guests to Paris Fashion Week

"This is a genuine artifact from 2022," Balenciaga said at the invitation.

Luxury fashion house Balenciaga is back in the headlines - this time for a unique invitation. The French label rejected traditional paper or digital invitations instead of Apple's broken iPhone to invite guests to its Fall/Winter 2022 show at Paris Fashion Week. According to the Daily Mail, each iPhone is engraved with the date and time of Balenciaga's show at Paris Fashion Week.

"Personalized information can be found on the back of this phone. This is an original artifact from 2022. It is not functional and is used for display purposes only. This document states that, as far as we know, this device is not artificial but was manufactured over many years. -the year is used and then ignored," he added.

The Balenciaga show takes place on Sunday 6 March and is broadcast live worldwide.

Balenciaga is often in the news for its whimsical designs and creative promotional stunts. Last year, the Paris-based luxury company introduced an updated version of the famous Crocs clogs. Previously, his $3,000 bag and $1,290 shirt were shared widely on social media.