The New York Times is purchasing Wordle, the game that burst into popularity

Key takeaways: 

• The New York Times is buying Wordle, an online game that hit popularity overnight.
• The move underlines the extent of the firm’s Games unit, which hosts specialties like crosswords and Spelling Bee, to entice new subscribers.
• The Times, not revealing the cost, stated it was acquired for a price in the low seven figures in a release.

Wordle to be purchased by The New York Times: 

The New York Times is purchasing Wordle, an online game that hit popularity overnight.

The action emphasizes the significance of the firm’s Games unit, which hosts specialties like crosswords and Spelling Bee, to entice new subscribers.

“The Times stays concentrated on becoming the essential subscription for every English-speaking individual aiming to understand and engage with the world. New York Times Games are a critical part of that plan,” the firm said in a release. 

At the end of the third quarter, the firm had around 980,000 Games subscriptions.

Established by software engineer Josh Wardle in October 2021, Wordle offers players six attempts to assume a five-letter mystery word every day. The game became a cultural sensation earlier this month, with individuals sharing their scores in the shape of emojis. According to the Times, just 90 individuals played the game on Nov. 1. Nearly 300,000 individuals were playing as of mid-January. The numeral is currently in the millions.

The Times stated that it received Wordle for a fee in the low seven figures in a release. Wordle will be free to play for fresh and existing players. It counted that no modifications would be made to its gameplay.

Wardle added that he was operating with the firm to keep users’ wins and streaks in a notice published to social media.