Susan Niczowski: Power House Of Summer Fresh Salad
Many foodies in this world dream big to achieve their goals in their life and for that stay self-motivated to fulfil their dreams, only a few get their visions and set examples for others in the world.
Let us meet the women empowerment and the Entrepreneur Susan Niczowski. Susan Niczowski was born in 1966, She is a Canadian entrepreneur of Macedonian descent as well as founder and president of the company" The Summer Fresh Salads Inc." at Woodbridge, Ontario. As of date their merchandise is made in a 63,000 square foot facility and is distributed during North America. Her increasing Company, named "The Summer Fresh Salads Inc.", is based at Woodbridge, Ontario. Her main customers encompass main grocery chains, delis, and restaurants.
The Taste of Success: You’ve probably grabbed a chunk with Susan Niczowski and not even regarded it. That’s because she is the female in the back of Summer Fresh Salads, the healthy food empire, and mega-a success Canadian brand. Here, the entrepreneurial powerhouse dishes on her experience, 25 years, and counting.
Peruse the prepared-salads and dips phase of any grocery keep and also you can’t help but notice two things: lots of options, and plenty of Summer Fresh merchandise. And for that, we are able to thank Susan Niczowski. “In the early ’90s, She felt that there was a want inside the marketplace for freshly prepared meals that had been all-natural without additives, preservatives or MSG,” says Niczowski, president of Summer Fresh Salads. So, the previous microbiologist determined to do something about it.
She left the company world and started with my mother in her kitchen, reducing and creating,” she says, “Food has continually been a part of our family. Her grandparents and uncle owned restaurants, and my father is a mechanical engineer who makes a speciality of meal equipment. As a four-year-vintage child, She turned into barbecuing inexperienced tomatoes.” Niczowski then took her completed dips and salad products to numerous unbiased meals shops and the relaxation is recorded for the rather profitable Canadian company.
“One thing led to every other and, some weeks later, we moved into a federally inspected 3,000-square-foot facility,” says Niczowski, who is celebrating 25 years within the business. “she would go sell within the morning, come back after lunch and make the merchandise until the wee hours of the next day. That becomes done seven days every week for many, many years.”
Hungry For More: Along with the tech and fashion industries, the sector of delicacies pride itself on regular evolution. While Niczowski could be very proud to have created top-selling products – her Artichoke & Asiago Dip and Roasted Garlic Hummus rank as the primary sellers in the country – she is always in search of the subsequent big hit.
She notes that virtual and social media, alongside the full-size array of TV cooking, suggests and the rise of movie star chefs, have helped push food forward like a hot topic at the same time as expanding purchasers’ palates. “The manner people are eating may be very distinct,” she says. “If you study the generations of humans in North America, we have so many groups: toddler boomers, Gen-Xers, millennials. And anybody has wishes and wants, so we’re continuously changing. We simply kicked off a brand new hummus with chimichurri sauce this is very unique than what we were used to 18 years ago or even 18 months ago.”
The Fruits of Labour: “There’s been loads of begging and pleading to both buyers and clients and a number of tasting and sampling, and it’s been an evolution of superb growth.” Her success is evident, but she cautions against it skewering the reality of being an entrepreneur. “For every fulfilment, I’ve had many flops, and people don’t see that,” she says. “Years ago, we delivered out a fantastic product and it changed into the largest flop. It turned into smooth to promote to retailers and we got the product into stores, however, then customers simply didn’t take delivery of it and it died. You live and learn – it’s trial and error.”
Getting Back On Track: Niczowski’s solution? Get all hands – and heads – on deck. “We all sat down and got here up with an approach as a team. We had been able to survive, didn’t lay off a single worker, and were capable of growing sales,” she says. The retail chain ultimately picked up the brand again, even as Niczowski learned precious training from the experience. “You can’t take whatever for granted,” she says, “and no doesn’t mean no forever. You have to maintain trying, be extremely innovative and get back in there one way or any other. You have to show your companions why they want your emblem.”
After dedicating over many years to providing excessive-quality, healthful food to the masses, Niczowski’s career is peppered with excessive points, and he or she laughs on the notion of early retirement. “Health, well being and food are extremely critical to me due to the fact they’re a part of our every day lives,” she says. “Every day I see a Summer Fresh product at a shop or a fan talking about or tasting the product is without a doubt a highlight of mine. I believe which you have to arise inside the morning and love what you do, and I honestly do that. The day I rise up and that doesn’t occur is the day I’m out.”
Her Best Advice: “Her dad sat her down when she commenced and told her ‘Remember, her most effective as good as the human beings she is surrounded by.’ That has virtually caught with her. You need talent for your team due to the fact you can’t be the whole lot to everybody. Also, the glass is constantly half-full instead of half-empty to me. There’s constantly a solution – a way to make matters work.”
What She Wishes She Knew Back Then: “Maybe not to agree with people as lots as she does. She believes within the old fashioned handshake agreement. But she truly doesn’t have any regrets or wants I’d finished something differently. She is very open-minded, now not afraid to invite questions and not afraid to move back in there if someone has said no to me.”