Rutvik Lokhande an 18 year old heads influencer acquisition at Nofiltr Social

Nofiltr social is an influencer marketing firm based out of Mumbai,  started by Sumedh Chaphekar and his friends in 2017. Nofiltr social wishes to become a human incubator for talent on the internet and help them monetise their creativity and build long term personal brands.

Rutvik Lokhande an 18 year old from Mumbai is a founding team member at Nofiltr who is leading talent acquisition along with studying at 

College.

He is working with influencers across India from different niches like beauty, dance, comedy, music and much more to build their personal brands.

He believes that to be a great you should be consistent with your content and innovative. 

An influencer  must be comfortable telling their story openly to the audience to connect and engage with them deeply.

Influencers are going to be the future that we are going to witness as a society. We are just seeing the beginning of this revolution with platforms like Facebook, YouTube and emerging platforms like TikTok.

Brands are going to win along with influencers as there is so much space to collaborate and integrate brands with an influencers content.

Rutvik is currently working with influencers like Mrunu, Mr.mnv, Angry Prash, Tanzeel Khan and influencers with unique talents across music, dance, comedy and makeup. 

He says nothing is more satisfying than to see an influencer engage and monetise their creativity and do the thing they love without any traditional backing- just through the power of the internet.

They recently took a trip to Bali to collaborate with Cadbury on an IP called Nofiltr Escape.

Rutvik is also looking to invest and launch social media companies in the USA and work with meme communities to launch D2C ventures & brands as he says USA is always ahead of its time and there’s a lot of potential to launch personal D2C brands with the help of internet and promote it with the channels of social media.