Kim Kardashian's SKIMS is called "Greenwashing" because of packaging claims

The triangular logo, the recycling symbol, on which the number "4" appears, indicates that the packaging is made of Type 4 plastic. Kim Kardashian's clothing and shapewear brand SKIMS has sparked renewed controversy after being recently accused of "greenwashing." 

Greenwashing, also known as "green light," is a marketing term used by companies to trick consumers into believing their products and policies are environmentally friendly. Friendly.

SKIMS was accused of carrying out this practice after its packaging was inconsistent with alleged environmental efforts, particularly regarding plastics.

According to a report in The free, an investigation by the Changing Markets Foundation found "no evidence" to support the environmental claims of the famous brand, which focuses on body positivity and inclusivity and size-inclusive practices.

Interestingly, SKIMS all products are delivered to customers in "slides" that read "I'm NOT PLASTIC" in bold black letters. "I compost, made from plants. He adds that it will biodegrade in your home and industrial composting facilities," he adds. However, according to the Changing Markets Foundation, there is a different logo with the number "4" on the packaging, which contradicts its claims.

What does it mean?

The Changing Markets Foundation, a nonprofit with a "mission to expose irresponsible business practices and drive change towards a more sustainable economy," explains that the triangle logo - the recycling symbol - has the number "4" in it. The packaging is made of type 4 plastic or low-density polyethylene (LDPE).