Jeet Shah has come forward to share his insights on thriving startups in the Post-Covid era.

The world that we live in right now is something none of us really imagined a year back. These are some tough times that require a tough attitude and robust solutions, which can help people overcome their struggles in the business world and thrive again the way they did before. It is also something that has been testing people's patience and for that, entrepreneurs need to be resilient and work with a positive mental attitude as that will help them fight better in what the world is facing right now. 

This has also had a grim impact on many startups that were built with the aim to flourish but unfortunately couldn't. To help all those entrepreneurs, Jeet Shah, who is seen as Gujarat's youngest and one of the most talked-about digital marketing experts, has come forward to share how startups can grow in the post-pandemic era.

Last year, when the pandemic struck, not everyone was prepared to deal with it, obviously because no one really knew what should be the next course of action. However, work from home became a new concept and new normal for people and businesses and this Jeet Shah explains will remain in trend even post-pandemic, for the many pros it has offered businesses. Hence, he says that startups must follow the below tips to get nearer their definition of success.

• Embracing the digital world: In just a year of the pandemic, almost everything has become digital. This had to happen, looking at no ease of travelling to anywhere and people shifting their work online to continue with their businesses. Jeet Shah believes this is going to continue and better if it does, it will get more cost-effective for startups, where they can continue working with Zoom meetings. This requires online marketing and advertising for letting customers and clients know about their products and services and reaching them more efficiently.
• Finding investors: People need capital to build and then grow their business in any niche. For this, startups will have to find investors that can get them nearer their business goals. After finding the right ones, startups must focus on budgeting and also on calculating the revenue and profits.
• Having a backup plan: Jeet Shah can't emphasize enough on this point and says that trying times can pose many challenges in front of startups, where they may have to even shut their business. Hence, they must have a backup plan, which can help them still operate in a different niche. Hence, he suggests startups to set up other businesses from the revenue they generate from their primary business so that they can continue to be in the business world.

These times are too grave, but it will get over someday and following the above points can definitely help startups to get going in their niches.