IPL-Dream 11 Deal: Rs 217 Crore Less And Chinese Connection Stays.
Dream11 IPL 2020 Title Sponsor: The BCCI required a new title sponsor for the tournament following its original Vivo title sponsor, suspended the contract for this year following a public backlash against Chinese companies.
Dream 11, a superior gaming program, has acquired the title sponsoring of the 2020 Indian Premier League (IPL). The BCCI needed one new title sponsor for the competition following its original name sponsor, Vivo.
A Chinese smartphone company suspended the contract for this year following a public backlash facing Chinese companies amid the ongoing Sino-Indian border dispute. Interestingly though, Dream11, too, has Chinese connection.
What are the sponsorship duration and amount?
The IPL governing council director Brijesh Patel confirmed to The Indian Express that Dream11 is the headline sponsor of the 2020 IPL and the sponsorship amount is Rs 222 crore. The duration of the sponsoring is until December 31, which suggests that although the IPL would be worked in the United Arab Emirates (UAE) of September 19 to November 10, if for any reason the tournament needs further postponement, Dream11 would still be its title champion until the end of 2020.
How much shortfall the BCCI is facing?
In 2018, Vivo obtained the IPL title sponsorship for Rs 2,199 crore in a five-year deal. Therefore, the company was paying the BCCI Rs 439.80 crore yearly. Dream11 has been awarded the name sponsorship for Rs 222 crore, which proposes that the BCCI would be receiving Rs 217.80 crore less from the IPL’s degree sponsorship this year.