Gucci Joins Hands With Alibaba's Luxury E-Commerce Website To Woo Chinese Shoppers.

Fashion label Gucci can open 2 flagship stores on Alibaba`s on-line luxury searching platform, underscoring the importance of the Chinese marketplace for high-end brands seeking to reverse a revenue slide thanks to the coronavirus pandemic.

Gucci, the profit engine of French cluster Kering, is one of all the foremost prized names to affix the Tmall Luxury tent platform, which was created in 2017 and currently boasts over two hundred brands starting from attire to high-end cars.

Gucci`s initial flagship store, marketing fashion and animal skin product collections, can open on Dec. 21, the 2 firms aforesaid in an exceedingly joint statement on Friday. A second store targeted at beauty merchandise can launch in February 2021 and can be operated by Gucci`s license partner Coty.

China - wherever shoppers look way more by itinerant apps than within u.  s. or Europe - has been a rare bright spot for luxury product brands this year, with sales billowing there since imprisonment measures began to ease within the spring.

Chinese customers already delineate around thirty-fifth of luxury product purchases before the pandemic and area units currently expected to account for pretty much half-world sales of high-end garments, purses, and jewelry by 2025, in step with practice Bain.

Luxury brands, that accustomed be a lot reticent to sell their merchandise on-line, are forced by the pandemic to shift a lot of business online, together with through third parties. conjointly targeting younger shoppers WHO are expected to drive the post-COVID-19 recovery.

Gucci has its own Chinese website, gucci.cn, and is gift on all major Chinese social media platforms, concurrently with Weibo and WeChat. Alibaba aforesaid Tmall Luxury tent contains a client base of 750 million folks.