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Fintechs are under pressure to prevent Russian sanctions evasion

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Seon, a start-up that allows fintech firms like Revolut to attack online fraud, has raised $94 million to create new tools for controlling sanctions evasion by Russia.


The London-based firm raised the new cash in a funding round conducted by IVP, the Silicon Valley acquisition company that has supported the likes of Netflix and Twitter. IVP Partner Michael Miao has also joined Seon's board.


Present investors Creandum, an early Spotify backer, and PortfoLion, also invested, as did multiple angel investors, including Coinbase Chief Operating Officer Emilie Choi and UiPath Chief Executive Daniel Dines.


Seon, which measures the likes of Revolut, Afterpay, and Nubank as clients, said its technology creates it easier for companies of all lines to combat scams.


Its software examines a customer's email address, phone number, and other data to build up a "digital footprint" and uses machine learning to decide whether they're true or suspicious.


According to two people aware of the matter, the firm is now valued at $500 million after its latest grant round, who preferred to stay unknown personal discussing information.


Blocking Russian sanctions evasion


Tamas Kadar, Seon’s CEO and co-founder said his firm had seen the elevated need for tools that root out transactions from authorized people and entities and “politically exposed persons” amid Russia’s charge of Ukraine.


Part of the money will be used to manage the potential use of fintech apps for cash laundering and sanctions evasion.