Dior and Jisoo are rerunning the internet during Paris Fashion Week.

Jisoo wore a simple dress reminiscent of a school uniform, complete with a white shirt and black tie, and his Instagram account gained 5.2 million likes. Last November, Dior and Jisoo won the most valuable social media post for their Spring 2022 presentation.

According to Launchmetrics, the total media impact value of Paris Fashion Week was $208.9 million, of which $136.3 million was generated on social media and $75.2 million online. This compares to a media impact of $241.4 million for episodes from September 27 through October 5, 2021.

The last Paris Fashion Week, which ran from February 28 to March 8, saw the physical show return strong, with fans flocking to the front of the show to see their favorite influencers and content creators on TikTok, including Rihanna, Zendaya Kim Kardashian.

According to Launchmetrics, Jisu, whose full name is Kim Ji-su, is the most prominent person with media influence of $7.2 million from personal publications and 1,152 media mentions.

Bella Hadid is the top influencer with a media impact value of $7.5 million and 1,828 media mentions for personal publications. According to Launchmetrics, Italian entrepreneur Chiara Ferragni took second place, followed by Camilla Coelho, Brian Boy, and Leoni Hane. Dior won in the brand rankings, followed by Balenciaga, Chanel, Off-White, and Louis Vuitton. The Off-White presentation was attended by many celebrities, designers, and supermodels in memory of the brand's founder, Virgil Ablo, who died on November 28.

The top three brands in the brand rankings, based solely on the company's own media channels, are identical, with Valentino in fourth and Louis Vuitton in fifth.