Content Director Khushi Sheth: Creating Unique Brand Trends with Storytelling and Emotion
Khushi Sheth is a multidisciplinary Content Director whose work lies at the intersection of storytelling, aesthetics, emotion, and purpose. With a refined eye for detail and a deep understanding of human narratives, she curates end-to-end content experiences that help brands communicate not just what they offer, but who they truly are.
Her expertise spans across the entire creative spectrum - ideation, conceptualisation, scripting, shoot direction, casting, on-ground production management, and post-production supervision. Khushi is known for her hands-on approach, overseeing every stage of a project with clarity and intention, ensuring that each visual story remains aligned with the brand’s identity, values, and long-term vision.
Over the years, she has worked with many renowned brands across Ahmedabad, and has led creative projects throughout Gujarat and Rajasthan, collaborating across industries including fashion, lifestyle, jewellery, F&B, luxury, and experiential brands. Her ability to adapt her creative language across markets and audiences has made her a trusted creative partner for both emerging and established names.
Khushi has collaborated extensively with videographers, photographers, PR agencies, models, actors, stylists, and creative teams, seamlessly bridging the gap between brand vision and execution. Her collaborative style is rooted in respect, emotional intelligence, and clarity - allowing every stakeholder to feel seen and aligned throughout the process.
Academically, Khushi holds a Master’s degree in Clinical Psychology, which deeply informs her approach to storytelling, brand communication, and team dynamics. Her understanding of human behaviour, emotion, and perception allows her to create content that resonates on a deeper psychological and emotional level. Complementing this foundation, she has pursued multiple professional courses in luxury branding, event management, filmmaking, social media management, and marketing, enabling her to bring both creative depth and strategic insight to her work.
Her personal values are deeply rooted in honesty and integrity, which define not only her professional conduct but also the kind of relationships she builds with people and brands. Her connection to God is her greatest strength - a source of grounding, resilience, and clarity that guides her decisions, creativity, and sense of purpose.
A firm believer in the philosophy of “live & let live,” Khushi is a soul full of stories - limitless, raw, and authentically flawed. Her creative expression is enriched by her love for singing, painting, dancing, reading, and travelling, all of which subtly shape her artistic sensibility and worldview.
At her core, Khushi’s work is a reflection of elegance, emotion, and devotion to God. She believes in creating content that goes beyond trends and algorithms - content that feels human, soulful, and timeless, leaving a lasting impression long after it is seen.