Bestseller collaborates with Trell to sell fashion brands online.
Bestseller India, which sells brands like Jack & Jones, Vero Moda, and Only in India, has partnered with Trell to sell its products on the social commerce platform.
The addition of these brands to the platform will bolster Trell's offerings in the mass premium segment as well as its presence in the Indian fashion market. Bestseller's partnership with Trell marks the company's entry into India's social commerce market.
According to a tab issued by the two companies on Wednesday, Jack & Jones, Vero Moda, and Only will gain access to Trell's ecosystem of 18 million content creators and over 100 million users across metro and non-metro cities.
Bestseller has over 2,800 mono-stores and 12,000 external multi-brand stores in 46 countries worldwide. It also sells brands like Selected Homme and Produkt in India. Bestseller India currently has 375 sole brand outlets, 1,219 shop-in-shops in multi-brand stores, and online sales.
"We are thrilled to welcome international fashion labels Jack & Jones, Vero Moda, and Only from the Bestseller India group to our platform." "We have strengthened our apparel category while and catering to a diverse range of shoppers with the addition of a legacy brand," said Pulkit Agrawal, CEO and co-founder of Trell.
Bestseller stated that it is always looking for new ways to engage with customers, and that social commerce is driving purchase conclusions for Indians in the country's smaller cities.
"We are still darting for new ways to communicate with our customers, and our partnership with Trell will assist us in that endeavour." Influencer is currently a full-fledged marketing channel, also when combined with Trell's social commerce offering, we see tremendous opportunity in this partnership," said Vineet Gautam, CEO and country head, Bestseller India.
Trell Shop currently sells products from several brands, including L'Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, and Bewakoof. Trell's portfolio now includes over 1,000 brands in the beauty, fashion, mom and baby care, and personal care categories.