Balestra will debut its first ready-to-wear segment.
Key Takeaways:
- Renato Balestra, is rebranding and presenting its first ready-to-wear collection during Milan Fashion Week later this month.
- Balestra has also presented a new logo in a fresh font to highlight the rebrand, which pays homage to Renato Balestra's hand-drawn version from 1971.
Renato Balestra, the Italian fashion house known for its couture and signature painterly embroidery, is rebranding and presenting its first ready-to-wear collection during Milan Fashion Week later this month.
In a statement, the storied couture Renato Balestra brand said it is entering a "whole fresh phase in its long history" and will be renamed Balestra after the designer's last name.
The move reflects what the fashion house calls "an important generational shift" within the company, ushering in a new design era, as the label is currently led solely by women.
Fabiana and Federica Balestra, the founder's children, charge the historic fashion house. In contrast, Sofia Bertolli Balestra, the founder's granddaughter, is in charge of research, design, as well as brand identity.
"Balestra is strength, boldness, and pride," Federica Balestra said in a statement. This is a comeback to the ideals of beauty and liberty."
Renato Balestra, an Italian fashion house, has rebranded to begin a new phase.
The new Balestra is guided by principles of freedom, innovation, and inclusion to motivate new generations with optimism as well as glamour, according to the brand, and will debut its first ready-to-wear collection during Milan Fashion Week.
The presentation will mark a "natural metamorphosis" in the brand's history, with the brand trying to bring together a team of young designers to drive the brand's evolution forward.
According to Balestra, the collection will "merge the past into the future" while also highlighting the renowned fashion house's craftsmanship as well as heritage and introducing a "new paradigm of poetry and also storytelling."
This new strategy will enable it to reposition the brand for long-term success, utilizing its mastery of art, design, craftsmanship, as well as technology, and its made-in-Italy philosophy, to "elevate standards of outstanding quality and innovation, and the human values the firm has always upheld."
Balestra debuted a new logo.
Balestra has also presented a new logo in a fresh font to highlight the rebrand, which pays homage to Renato Balestra's hand-drawn version from 1971. The new logo is intended to keep a clear link to the brand's history while also standing as a bold symbol of the fashion house's new phase. It is colored in the couturier's signature blue color.
The fashion house is creating a new website and visual identity with a "contemporary aesthetic."
"We are changing, exploring, and evolving unique languages for a larger community," Sofia Bertolli Balestra added. We want to connect with and inspire a new generation by reimagining our signature optimism and glitz with a real contemporary twist.
"Balestra is a legacy of creativity passed down through the generations."