Ace Indian digital marketer of India, Yashika Garg, shares tips on redefining digital marketing strategies post-pandemic.

The deeper we look around us, the more we would see and understand how things have changed, especially within a year, due to what is today known as a global health pandemic. These trying times have almost changed the face of the business world across niches, where some had to come up with newer strategies and methods only to sustain in their niches for a longer time. Over the years, we have only seen the emergence of several young talents who have spellbound people with their abilities and capabilities to take over their industries. Amongst these, Yashika Garg stands as one of the youngest woman digital marketers as the youngest digital marketer Girl of India and has made her unique mark in the industry. Yashika is one of the youngest female entrepreneurs in India.

Below she lays out a few tips that, according to her, are great for redefining digital marketing strategies post-pandemic.

• Update the buyer persona: It is not necessary that the target audience that brands had pre-pandemic will continue post-pandemic as well. Hence, Yashika Garg says that people must review and update their buyer persona and cater to them accordingly. Understanding the target audience should be the priority in these trying times, making digital strategies as per what they need and demand is needed.

• Know a new competition online: During these trying times and even after the pandemic, there will be many new players across niches trying to reach their audience online. Hence, entrepreneurs and brands need to know who their new competition is online and create digital marketing strategies keeping that in mind so that they can reach their audience effectively.

• Redefine the business goals: Businesses might have their business goals set before the pandemic, which even worked for them then, but this necessarily won’t work for them anymore post the pandemic. Hence, Yashika Garg says that it essential for redefining the business goals or even add new goals on their road to recovery.

It is time to make every possible effort and rise above these grim times to come out stronger than ever and emerge as winners in the digital space, says Yashika Garg as one of the top and the youngest digital marketers in India, who is also a master at web designing, video marketing, PR, and social media marketing.