• New Royal Enfield Classic 350 presented at Ahmedabad
• The proportion of women buying middle-class motorcycles has increased.

Royal Anfield, a mid-range motorcycle manufacturer, will also enter the e-bike segment as the government focuses on electric vehicles amid rising gasoline and diesel prices, as well as the environment. "Our research team is working on an electric projectile and we have come a long way on this project," said Punit Sud, national director of the company (North & West Indies and Nepal). The company will soon launch an e-bike.

The electric vehicle market continues to grow.

Puneet Sood said fuel prices have led to strong developments in the electric vehicle segment. The government has also made so much changes at the level of the incentive policy. We work like everyone else in the development of electric bicycles. The market for this segment is currently growing, but overall its share is still scarce. 

Puneet Sood said that the share of the motorcycle segment over 160cc in Gujarat is around 25% and Gujarat is an main market for us. We currently have 46 leading distributors and 38 studio stores across the state primarily catering to the demands of rural Gujarat. We also focus on service. To improve service, we have started wheel service that comes to your home and car service.

Royal Enfield showroom in Ahmedabad.

The purchase of bicycles by women is increasing. Regarding the new Classic 350 in Ahmedabad, Puneet Sood said Royal Enfield continues to attract a lot of attention from motorcycle enthusiasts in Ahmedabad and Gujarat. Middle-class motorcycle purchases are also increasing among women.

Source from Divyabhashkar