Key takeaways: 

• Roku stocks glided Friday after the firm notified an earnings miss on Thursday for the fourth quarter and gave first-quarter guidance below analysts’ expectations.
• The firm’s first-quarter income guidance suggests a further sales slowdown.
• Roku accused the slowing gain growth of persisted supply chain troubles affecting the U.S. television market.

Roku experiencing its worst day: 

Roku shares shut down 22.29% on Friday after the streaming firm declared fourth-quarter earnings on Thursday evening that missed anticipations and issued disappointing guidance for the first quarter.

It’s the worst day since Nov. 8, 2018, when stocks also plunged 22.29%. Shares of Roku are approximately 77% off their highs on July 27, 2021.

The firm posted an income of $865.3 million, which fell brief of analysts’ predicted $894 million. 

Revenue increased 33% year over year in the quarter, which is slower than the 51% growth rate it witnessed in the last quarter and the 81% growth it posted in the second quarter.

Analysts suggested several aspects that could lead to a brutal period ahead. Key Research on Friday lowered its rating on Roku to sell from hold and significantly cut its cost target to $95 from $350.

“The bottom line is with the growing contest, a possibility significantly weakening global economy, a market that is NOT rewarding non-profitable tech names with long ways to profitability and our new target cost we are lowering our rating on ROKU from HOLD to SELL,” Pivotal Research critic Jeffrey Wlodarczak wrote in a note to buyers.

Roku stated it noticed an income of $720 million for the first quarter, indicating a 25% gain. Analysts were projecting earnings of $748.5 million for the period.

Roku anticipates gain growth in the mid-30s percentage range for all of 2022, Steve Louden, the finance chief, stated on a call with analysts after the profits report.