For anyone who has tried to run their own business in the last few years, the biggest difference that they had faced would be the cost of human resources. Over time, the competition in nearly every industry across the globe went considerably up, and as every major player wanting a bigger piece of the cake, the competition is only predicted to go higher. In such a hyper-competitive ecosystem, there are a few variables that need to be considered to get the ball in your court. One of these variables is the people who you decide to hire for the task.

Having applied for an office-based job in the past, you will be familiar with how extensive the interview process is. There are countless procedures and formalities that need to be conducted to ensure a candidate is eligible for the position. However, that is only a small price to pay if you require a single person, or so you thought? Typically, when you are running your own business, you are in charge of hiring not one or two, but upwards of tens of professionals. This is particularly true if you need people who are adept at creating content for, let's say, a marketing campaign. If this rings any bells, you can learn a few lessons from Brian Greenberg and get some insights that way.

Why are freelancers better?

Regardless of what people might think about freelancers, there are several reasons why they are more suitable for certain positions than regular employees. In the preliminary stages of your business, capital will undoubtedly be limited. Just as to get food, you would need a plot of land, seeds, fertilizer, water, and someone to take care of all that to get edible crops, a business needs a workplace, infrastructure, clients, and improvement to net you some income. By the example mentioned above, freelancing is kind of like going to the grocery store and getting a bag of chips. Why go through the entire laborious process just to get the same results when you can simply have that mentality from the start?

Advantages of freelancers

As Brian Greenberg has written in the first chapter of his the book “The Salesman Who Doesn’t Sell," the trick to gaining new customers is to rely on the people to leave positive reviews for your products and services. Instead of taking the approach of a grabby salesman trying to get a customer to strike a deal, he mentions that your image and perception in the eyes of the audience is what decided the sale in the first place.

That same rule can be applied flawlessly to hiring freelancers too. More often than not, freelancers are established professionals who have already spent an adequate amount of time in their industries. To boot, freelancers are also likely to have more experience working in different situations for different clients, making their skill-set well-rounded as a whole. Combine this with no need for insurance, infrastructure, and workspace make it a lucrative option for any business person in the industry.