Key takeaways: 

• Walmart has ventured into style-forward brands, added national brands, and debuted a new shop design to endeavor to sell more discretionary merchandise.
• The retailer’s wish to sell higher-margin items has become more critical after disappointing Wall Street with its fiscal first-quarter profits and cutting its earnings anticipations.
• The firm plans to expand its new shop design, which attracts attention to clothing and home, to 30 more shops by the end of the year.

Dressed-up forms. Eye-catching collections of elegant furniture and colorful swimsuits. And store signs that encourage exclusive brands and nationally identified ones.

Walmart’s redesigned SuperCenter, located only 16 miles from its Northwest Arkansas headquarters, recalls the retailer’s initiatives to get more clients to turn to its stores and website to fill their closets, living rooms, and fridges.

It is the retailer’s new model and will soon extend nationwide. Chief Merchandising Officer Charles Redfield said that Walmart intends to open 30 more redesigned shops by late January and hundreds more in the next fiscal year.

He said the places would vary slightly and have different parts of the pilot store. He said they’ll be used to test and learn before Walmart moves out the look more widely.