This fashion house uses a broken iPhone to invite guests to Paris Fashion Week
'This is a genuine artifact from 2022,' Balenciaga said at the invitation.Luxury fashion house Balenciaga is back in the headlines - this time for a unique invitation. The French label rejected traditional paper or digital invitations instead of Apple's broken iPhone to invite guests to its Fall/Win
Widely shared photos and videos show the online show set with a cracked screen sent to invitees.
"This is a genuine artifact from 2022," Balenciaga said at the invitation.
Luxury fashion house Balenciaga is back in the headlines - this time for a unique invitation. The French label rejected traditional paper or digital invitations instead of Apple's broken iPhone to invite guests to its Fall/Winter 2022 show at Paris Fashion Week. According to the Daily Mail, each iPhone is engraved with the date and time of Balenciaga's show at Paris Fashion Week.
"Personalized information can be found on the back of this phone. This is an original artifact from 2022. It is not functional and is used for display purposes only. This document states that, as far as we know, this device is not artificial but was manufactured over many years. -the year is used and then ignored," he added.
The Balenciaga show takes place on Sunday 6 March and is broadcast live worldwide.
Balenciaga is often in the news for its whimsical designs and creative promotional stunts. Last year, the Paris-based luxury company introduced an updated version of the famous Crocs clogs. Previously, his $3,000 bag and $1,290 shirt were shared widely on social media.
Disclaimer: The opinions expressed within this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of 25hrNews and 25hrNews does not assume any responsibility or liability for the same.
(+91) 8081113111
pr@25hrnews.com
