Olivia Rodrigo is now an official partner of Glossier
The Grammy-winning singer will be involved in product development, content creation, and campaign appearances.On Tuesday, the beauty brand announced that the Grammy-winning singer would be an official partner in a first-of-its-kind collaboration. According to the brand, Rodrigo will appear in brand
Olivia Rodrigo will be Glossier's first celebrity face
The Grammy-winning singer will be involved in product development, content creation, and campaign appearances.
On Tuesday, the beauty brand announced that the Grammy-winning singer would be an official partner in a first-of-its-kind collaboration. According to the brand, Rodrigo will appear in brand campaigns, participate in product development and content creation, and "connect with the Glossier community" as part of the partnership.
"If I could write a note to the Glossier community, I'd tell them, 'You look good exactly the way you are,'" Rodrigo said.
Glossier said in a statement that the collaboration "signifies the brand's focus on building authentic talent partnerships grounded in real-life connections and shared values."
Rodrigo's launch campaign features unedited photos of the singer embracing Glossier's "You Look Good" motto. In addition, glossier is celebrating the campaign's launch by offering some of Rodrigo's favorite products in a set called "Olivia's Favorites," which includes the brand's Boy Brow, Ultralip, and Pro Tips makeup products. The price of the group is $45.
Rodrigo first collaborated with Glossier in early 2021, when he helped the brand launch its Ultralip product in an April 2021 video with Vogue. She also collaborated with Glossier on her appearances at the American Music Awards in 2021 and the Grammy Awards this year, winning three awards.
While this is Glossier's first celebrity collaboration, the brand has previously collaborated with "Gossip Girl" stars Evan Mock, Zion Moreno, Savannah Lee, and model Eve Jobs.
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