Gap stocks tumble almost 20% after the retailer cuts earnings guidance for the year
Key takeaways:Gap dramatically cut its earnings outlook as a steep decline in Old Navy sales weighed on results for the fiscal first quarter.The Old Navy's lower-income consumer's target customer is beginning to feel pinched by inflation, Gap Chief Executive Officer Sonia Syngal told CNBC.'We're dea
Key takeaways:
- Gap dramatically cut its earnings outlook as a steep decline in Old Navy sales weighed on results for the fiscal first quarter.
- The Old Navy's lower-income consumer's target customer is beginning to feel pinched by inflation, Gap Chief Executive Officer Sonia Syngal told CNBC.
- "We're dealing with explosive customer signals — whether last year in Covid or post-Covid behaviors," said Syngal.
Gap Inc. on Thursday cut its earnings guidance for the entire year as it said a drop in fiscal first-quarter sales, which were pulled down by its Old Navy business.
An imbalanced combination of clothing sizes, continuous inventory delays, and an uptick in price-lowering promotions dent Old Navy's performance during the quarter.

The Old Navy's target consumer, the lower-income customer, is beginning to feel pinched by inflation, Chief Executive Officer Sonia Syngal told CNBC. She said in a phone interview that shoppers also have fast shifted from purchasing active clothes and fleece hoodies — Old Navy's "sweet spot" — to looking for party dresses and office clothes.
"We're dealing with volatile customer signals — whether last year in Covid or post-Covid behaviors," stated Syngal. "Over time, we'll see consumer preference for product classes balanced out."
Gap stock fell almost 20% in extended trading.
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