On the day of the product's launch, Hailey Bieber told a Forbes story that she had a "tough time" with "the media world that likes to perpetuate women against women," according to the lawsuit.

Two former college roommates who assembled a successful clothing line under the Rod brand sued model Hailey Bieber on Tuesday, saying she made confusion in the market by launching a skincare line called Rhode.

In a Manhattan federal court case, a judge was asked to allege trademark infringement and prevent Bieber from selling or marketing a Rhode product. It also looks for unspecified damage. The lawsuit says court intervention is necessary because Hailey Bieber, a celebrity with more than 45 million followers on Instagram, launched her skincare line last week and applied for the clothing brand.

Hailey Bieber is married to singer Justin Bieber, also the lawsuit alleges that her husband promoted her business to 243 million Instagram followers and generated 1.5 million likes in a single post. His lawyer did not immediately respond to a request for comment. According to the case, Purna Hathau and Phoebe Vickers sought to protect the business they started in 2014 when they left their day jobs to create a line of quality clothing and accessories that catered to "feminine, confident and frequent women." " judge.

Since then, her products have been in Vogue, worn in stores such as Saks Fifth Avenue and Neiman Marcus around the world, and worn by celebrities such as Beyonce, Mindy Kaling, and Rihanna. Sales are estimated at $14.5 million this year, the lawsuit says.

On the day the product was released, Hailey Bieber told a Forbes story that she had a "tough time" with "the media world that likes to perpetuate women against women," according to the lawsuit.

"But the reality is that the 'media world' that Ms. Bieber describes is available to her. And she chooses to use it to destroy brands, female co-founders, and minorities who can't match her incredible fame and following," the lawsuit reads.